Winnie
Fernandez
Product Designer
Product Designer
Design
Strategist
Over a Decade
in UX
SAAS, UX UI
& Design Systems,
02
//Portfolio
2019 - 2025
02
//Portfolio
2019 - 2025
//Portfolio
2019 - 2025
02
//Portfolio
2019 - 2025
Latest
Portfolio
From early research to polished interfaces. These are the projects where I made design count.
03
//Who Am I
Since 2014
03
//Who Am I
Since 2014
//Who Am I
Since 2014
03
//Who Am I
Since 2014
More About
winnie
More About
winnie
Toronto-based designer
making complex SaaS and AI products
feel simple… and a little more human.
Toronto-based designer making complex SaaS and AI products feel simple… and a little more human.
Toronto-based designer making complex SaaS and AI products feel simple… and a little more human.
I’m a UX/UI designer based in Toronto, specialized in SaaS and experienced in building Generative AI tools. I turn complex systems into clear, intuitive interfaces and craft scalable design systems that help teams move fast and stay consistent. Whether it's simplifying enterprise workflows or shaping new AI interactions, I design with clarity, trust, and usability at the core
04
//Stats
Fun Facts
04
//Stats
Fun Facts
//Stats
Fun Facts
04
//Stats
Fun Facts
Years of experience
Years of experience
Years of experience
Years of experience
Projects Completed
Projects Completed
Projects Completed
Projects Completed
Generic Templates Used
Generic Templates Used
Generic Templates Used
Generic Templates Used
05
//Testimonial
Voices
People I've Worked with
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Belanove K Binu
AI & SaaS Produuct Design STrategist
"I had the pleasure of working with Winnie Fernandez as my user experience lead, and I can confidently say that he is an excellent mentor and dedicated team leader. Throughout my training, he provided a balance of constructive criticism and appreciation that helped me grow as a designer and team player. Not only did he impart his knowledge and expertise in the field, but he also taught valuable life skills that have helped me become a better person. He is a true asset to any team, and I am grateful for his guidance and mentorship. I highly recommend him for the role of Lead Designer and for anyone looking for a skilled and dedicated mentor. His influence on my career has been profound, and I can wholeheartedly say that I wouldn't be where I am today without a mentor like him."
Marcella Arthur
CEO - Lorica Cybersecurity
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Kelvin Poon
Digital Transformation Designer - IGM Financial.Inc
"It is fun collaborating with Winnie and bouncing off ideas on a few design projects, and he always provides concrete feedback and a great eye for attention to detail. Winnie's passion for user-centric design is evident in his work. His ability to balance creativity with practicality results in designs that are not only visually appealing but also highly functional. I would definitely recommend Winnie to any organization seeking a talented and forward-thinking product designer."
05
//Testimonial
Voices
People I've Worked with
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Belanove K Binu
AI & SaaS Produuct Design STrategist
"I had the pleasure of working with Winnie Fernandez as my user experience lead, and I can confidently say that he is an excellent mentor and dedicated team leader. Throughout my training, he provided a balance of constructive criticism and appreciation that helped me grow as a designer and team player. Not only did he impart his knowledge and expertise in the field, but he also taught valuable life skills that have helped me become a better person. He is a true asset to any team, and I am grateful for his guidance and mentorship. I highly recommend him for the role of Lead Designer and for anyone looking for a skilled and dedicated mentor. His influence on my career has been profound, and I can wholeheartedly say that I wouldn't be where I am today without a mentor like him."
Marcella Arthur
CEO - Lorica Cybersecurity
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Kelvin Poon
Digital Transformation Designer - IGM Financial.Inc
"It is fun collaborating with Winnie and bouncing off ideas on a few design projects, and he always provides concrete feedback and a great eye for attention to detail. Winnie's passion for user-centric design is evident in his work. His ability to balance creativity with practicality results in designs that are not only visually appealing but also highly functional. I would definitely recommend Winnie to any organization seeking a talented and forward-thinking product designer."
//Testimonial
Voices
People I've Worked with
CEO - Lorica Cybersecurity
Cloud Sales Executive
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
CEO - Lorica Cybersecurity
Cloud Sales Executive
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
CEO - Lorica Cybersecurity
Cloud Sales Executive
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
CEO - Lorica Cybersecurity
Cloud Sales Executive
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
05
//Testimonial
Voices
People I've Worked with
Mithila Chandran
UX Architect - Manager Experience Design at EY - GDS
"Winnie is a very talented UX/ UI designer who knows enough about design. He is not someone who would build designs just for the sake of it. Always available and open for discussions. Always delivers fresh and clean designs after understanding client’s needs. We have worked together on several projects and I am lucky to call him my coworker who gave 100% effort to the team. You are lucky to have Winnie in your company. "
Alla Chichkina
Sr. Manager, Experience Design - IGM Financial INC.
"Winnie is a great designer who effortlessly combines user-focused design with technical expertise. He pays attention to details, turning complex concepts into intuitive UI. Winnie is a great team player, friendly, likeable, and responsive to feedback. Looking forward working with Winnie again in the future!"
Belanove K Binu
AI & SaaS Produuct Design STrategist
"I had the pleasure of working with Winnie Fernandez as my user experience lead, and I can confidently say that he is an excellent mentor and dedicated team leader. Throughout my training, he provided a balance of constructive criticism and appreciation that helped me grow as a designer and team player. Not only did he impart his knowledge and expertise in the field, but he also taught valuable life skills that have helped me become a better person. He is a true asset to any team, and I am grateful for his guidance and mentorship. I highly recommend him for the role of Lead Designer and for anyone looking for a skilled and dedicated mentor. His influence on my career has been profound, and I can wholeheartedly say that I wouldn't be where I am today without a mentor like him."
Marcella Arthur
CEO - Lorica Cybersecurity
"Winnie played an instrumental role in helping us navigate a major strategic pivot toward AI. At a time when clarity, flexibility, and creativity were critical, he brought structure and vision to our design process. He ensured that our AI-driven solutions remained approachable and user-first. His work was not only technically sound, but also emotionally resonant, a hallmark of someone who understands that great design is not just seen, but felt. Winnie is someone I would work with again in a heartbeat. His impact on our team, product, and company was significant, and any organization would be fortunate to have him leading their user experience and creative vision."
Kelvin Poon
Digital Transformation Designer - IGM Financial.Inc
"It is fun collaborating with Winnie and bouncing off ideas on a few design projects, and he always provides concrete feedback and a great eye for attention to detail. Winnie's passion for user-centric design is evident in his work. His ability to balance creativity with practicality results in designs that are not only visually appealing but also highly functional. I would definitely recommend Winnie to any organization seeking a talented and forward-thinking product designer."
let's WORK
TOGETHER
BASED IN Toronto, Canada
Product Designer (Saas)
+ Motorcyclist
let's WORK
TOGETHER
BASED IN Toronto, Canada
Product Designer (Saas)
+ Motorcyclist
let's WORK
TOGETHER
let's WORK
TOGETHER
BASED IN Toronto, Canada
Product Designer (Saas)
+ Motorcyclist